Do you listen to SiriusXM Radio or Spotify? This summer’s ‘Gentlemen of the Road‘ concert tour includes Walla Walla, Washington: Mumford and Sons, Foo Fighters, Dawes, Flaming Lips, Jenny Lewis, and several more are HERE NOW. Since it was announced in January the excitement and anticipation have been crazy. Road construction in town was sped up to be finished in time to accommodate the 40,000 expected visitors, roadies, vendors, and media descending upon our fairly remote corner of Washington State. Scuttlebutt about where the bands are staying, if Pearl Jam will make an appearance, etc,. have dominated Facebook and Twitter.
Probably the biggest question in town though is whether these visitors will be interested in wine, not the grocery store version, but premium, Walla Walla wine. Beer, yes, that is even mentioned in their online description of towns they have visited; we also have a couple of fabulous breweries. All of downtown Main Street is barricaded for walking only. There are wineries and
restaurants in ‘The Zone’ with local bands playing on a couple of street stages each night to encourage the visiting night owls to party as long as possible. The Airport wineries have people pitching tents and parking trailers all around them, they are extending hours too.
We, Locati Cellars and Lagana Cellars, are not in ‘The Zone’ despite being downtown. The five wineries here in the Marcus Whitman Hotel and those on Rose and 2nd are gambling on decent numbers to bolster our summer sales. Collectable wine ‘glasses’ are all over town. Special shipping deals and bulk wine sale prices are announced. We have spiffed up our spaces, stocked as much as possible, and joked with each other about how this weekend might go. The wineries outside of town are hoping for some spill over of the expected flood. Boon or bust, it is an exciting time in our little town.
My hubby and I had the opportunity to spend an evening enjoying Hamilton Loomis at Sapolil Cellars, Blake Noble at Kontos Cellars, and a handful of other bands as we wandered Main Street last night. Would you have liked your town to be one of the stop overs on the Gentlemen of the Road Tour?